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Polarizers International

Polarizers International was established originally in South Africa in the 1950s and had the franchise of Polaroid Corporation for the distribution of their products in countries other than the US.

Polaroid Team 1962
In 1958 Polarizers Switzerland AG was founded as a subsidiary of Polarizers International Limited Johannesburg with minority shareholding held by Mr. Werner Daetwyler, a well known businessman from Zurich.

Mr. Werner Daetwyler passed his commercial degree in 1935 at the Kantonale Handelsschule Zurich and soon after was transferred by Volkart Brothers to Bombay. In 1939 he returned to Switzerland and worked for several companies including Liebermann & Waelchli which later became Cosa Liebermann. In 1950 Mr. Werner Daetwyler founded his own company Werner Daetwyler Export-Import in Zurich, Switzerland.

He was trading in household items, oil burners in imports and exports of various consumer items to India. Late 1950 the export company Oceanic Overseas Trading Company in the US offered him the distribution of instant cameras from Polaroid. He ventured into this field and in 1958 started the distribution of cameras and sunglasses from Polaroid under the name of Polarizers (Switzerland) Ltd. as a subsidiary of Polarizers International Limited Johannesburg who had the franchise for Europe. Subsequent to the end of the cooperation in Europe between Polaroid and Polarizers, the company was renamed in 1960 to Daetwyler Optik Ltd. and remained the distributor for Polaroid till 1967.

The founder Mr. Werner Daetwyler died 1997 at the age of 81. In paying tribute to him, he will be remembered as a businessman who ventured very early into Asia keeping the bond of friendship with many of his business partners throughout his life.

In 2010 Thai Leader Global Trade Co Ltd Bangkok started their division Polarizers International which is responsible for the distribution of Eyewear to certain segments in Thailand and holds office for Baur Asia Pte Ltd for the regional distribution of Eyewear in the Asean countries.
Thai Leader Global Trade Co Ltd is a limited company fully owned by Mrs. Prapassara Daetwyler-Chanpuang


News & Events

Polar Launch In Bangkok (Press Releases)

Baur Asia Pte. Ltd. launched Polar premium polarized sunglasses in Bangkok recently.

Read more >



Contact Info

Address : 13th Floor 13 C/3, Piya Place Building
29/1 Soi Lang Suan, Ploenchit Rd. 
Lumpini, Patumwan
Bangkok, Thailand 10330

Telephone :
+66 2652 1223
FAX : +66 2652 1224

email : thanakrit@polarizers.info


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